Our purpose is to help you establish your purpose.

Journey not a race

We are here to assist you in creatively creating and unleashing the power of a clear, well-communicated vision so that you and your organisation can benefit from its potential.

Conference table surrounded by 20 people with one person presenting

What future do you want for your organisation?

To vision is to imagine the bigger picture and project the ideal image of the future state that you want to experience.

Without a well articulated future vision for your organisation, it can be difficult to know how to improve. A clear vision leads to the definition of goals, achievable points of accomplishment, which create the stepping stones to mark progress.

The strength of visioning impacts an organisation’s performance and the efficiency of its teams. A vision is used to guide the members of an organisation, so it needs to encompass all organisational interests.

  • A study of 450 employees showed that ownership of their mission and vision statements is of incredible importance to the employees of an institute (William Darbi, 2012). The more they believe that the statements capture their interests, the greater the impact the statements will make on them.
  • Powerful visioning significantly impacts on customer and employee satisfaction – the bottom line of any business (Sooksan Kantabutra, 2008​).
Five people listening as the facilitator explains a concept

When to create a vision?

The emergence and articulation of vision is particularly important during founding, disruption or planning periods. Whether you’re just starting your business or going through a period of transformation, now is the perfect time to formulate this vision into a vision statement.

A vision statement represents shared values to which an organisation should aspire.

It should include inspirational imagery and inclusive language, and you should have a concise version, between 11-22 words to communicate easily to employees and customers.

To find out more about vision statements…

A collective vision

There are four ways to create a vision:

  • A leader creates the vision individually and communicates it directly to their followers.
  • A key leader and group of top managers create and communicate the vision to their followers.
  • Visions are co-created by a leader and their followers, with the leader proposing a vision that is modified through exchanges between the leader and their followers.
  • A vision may be developed when the whole organisation engages in a collaborative co-creation process

A collective understanding and responsibility for executing a vision will result in increased cohesion and loyalty in your organisation.

At PANDEK Group, we can assist you in creating a vision as a leader or as a collective. Either way, a shared vision is imperative to enhancing employees motivation and productivity, and key to your organisation’s success.

4 people working of a table with flipchart and post-it notes